DimePiece was created in Spring 2007 by brand co-founders and
designers Ashley Jones and Laura Fama, with the intention to carve a
niche in the fashion universe and create garments that express and
embody female empowerment. Subsequent fashion degrees and years of
experience within LA’s thriving urban contemporary industry reconfirmed
that they had stumbled upon a unique aesthetic and feisty attitude. A
recurring theme of women and power and how the two interconnect can be
seen each season. The brand’s name is used as intentional irony as
explained by Ashley Jones, “How dense is our society that we rate women
by a number scale? We mean for the term ‘DimePiece’ to be ironic and
rule-breaking. We intend to turn the perception of a ‘DimePiece’ around
so women would be able to use it proudly. A Dimepiece is a woman who is
unique onto herself and doesn’t place herself into any categories. She’s
self-governing, opinionated and doesn’t rely on her appearance for
sole-recognition. She is a positive representation of today’s young
female and is essentially the perfect ten… all around.”
Die Fashion Week sorgt auch für Aufmerksamkeit für viele andere Brands! Spotted: Cara Delevingne trägt das coolste Shirt ever - AIN'T NO WIFEY von DimePiece! Muss ich haben!
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